Dr. Campbell is a pediatric dentist. So, it only seemed appropriate for a child’s dentist to include images of children brushing their teeth for the website’s main visual. The concept of circular brush strokes is reflected in the curved design elements, stacked in a manner to create a sense of depth to the design. After a discussion with Dr. Campbell comparing life in the Northwest versus the Southwest, the accent imagery surrounding the children could also lends itself to the type of clouds found in the skies of Northern Arizona. With this in mind, the softer, lighter color scheme was chosen rather than use the typical primary colors usually associated with child centered designs.